SMS is the system involved in sending a text message to someone. If you own a business, you could consider allowing customers to opt-in to receiving special text messages from you whenever you have a sale or some other kind of offer on tap. If you've never tried marketing through SMS before, here are a few reasons why you might want to try it.
Won't Break Your Budget
Sending out a text message is not very expensive. Even sending out large batches of messages will likely come in at a reasonable price. Compare that with the cost of making yet another sign or billboard and it becomes clear why text messages are becoming a favorite advertising technique among business owners today.
People Will Actually See It
Have you been sending out your deals through an email system? Chances are some of those emails might not even be viewed by the customer. First, you have to get past the spam filter. Then, you have to hope the customer actually clicks on the email instead of just deleting it. But a text message is different. Most people have notifications for text messages that automatically pop up on the phone's lock screen. Even if they don't read the full message, they'll at least be made aware that you tried to contact them. Text messages are usually viewed in short order compared with emails which some customers may let build up for weeks before cleaning them out.
It Can Be Automated for You
SMS sounds like a good marketing idea, right? Well, it's time to grab your phone and start texting each customer one by one. Just kidding. Today, all you have to do is select a business SMS service provider and you'll be on your way. Once you collect the customer's phone number, you can insert them into an automated system that will send out fresh texts as often as you like. Just be sure you don't overdo it, or you'll risk annoying and then losing that customer.
If you haven't yet started using text messages as part of your marketing plan, today is the day to start. Text messages are incredibly cheap to send and this form of marketing overall is likely to come in well under the price you would pay to say, put up a new billboard. Texts also have a higher amount of engagement. For more information, talk to a business SMS service provider today.