Appointment Setting: 3 Tips To Increase The Efficiency Of Your Calls

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Making cold calls is never an easy thing to do. It is difficult to connect with a buyer that has no idea you are calling them. If you are an appointment setter, here are three tips that will help you be on top of your game.

Tip #1: Pay Attention to the Time Zone

Time zone is key when you are working inside sales and appointment setting. The last thing that you want to do is contact a potential consumer sale at the wrong time. You don't want to call too early, but you don't want to call too late, either. For example, it may be 9 a.m. where you are, but if the prospect lives in California and you are in Florida, then it is still 6 a.m. there—too early to call. Also, you don't want to call them at dinner time. If you are calling a business, you will want to make sure that you are calling within their business hours.

So, just pay close attention to the time zone of the person that you are calling, not your own, so that you are calling at convenient times; otherwise, they won't be happy, which will lead to an unsuccessful call.

Tip #2: Be Prepared

One of the worst things that you can do as an appointment setter is be unprepared for the call that you are about to make. You need to not only understand your audience, but you also need to understand the product or service that you are trying to sell as well as the industry or industries that your business serves. You need to be prepared for the prospect on the other end of the line to ask hard questions and have the answers to those questions ahead of time.

Tip #3: Don't Be Too Pushy

One thing about salespeople is that they are extremely aggressive, which turns a lot of people off. While it is true that you will need to deploy a few classic sales tactics here and there in order to set your appointment, it doesn't mean that you have to be overly pushy. After all, if you apply too much pressure and come on too strong, especially too quickly into the phone call, there is a good chance that the consumer will become annoyed and hang up on you.

So, be friendly and courteous on the phone. In fact, a good way to start off the conversation is to find out if they have a few minutes to talk or if now is a good time to talk. Try to gauge their interest with questions before you dive right into setting an appointment that the consumer may never intend to keep. You can use customer stories, facts, and persuasive language as opposed to pressure tactics to guide your targets into setting an appointment.

For more information, contact a company like oasis marketing solutions

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